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Welcome to the Rhetonic Blog

Hello and thank you for visiting the Rhetonic blog. Now, pull up a chair and let’s have a chat…

Like any subjects, my passions of Psychology, Marketing, Leadership and Enterprise can be as fascinating or as dull as we make them. Well, I don;t know about you, but I don’t like too many dull things, so I want to use this opportunity to make my topics as stimulating, thought-provoking and relevant as I can. But I’m going to need your help.

Firstly, please do browse through the entries and come back to look again from time-to-time. I am not one who is often short of things to say, so this blog will be updated on a regular basis. Better still, why not subscribe to it so you will always know when something new has come out.

Secondly, keep your mind open to what we can learn here. Many of the insights and comments which follow, relate not just to our leaders and our customers, but also to ourselves as individuals and consumers. So, much of it will apply to all of us at many levels – if we let it.

Finally, when you are reading through the posts, if you find something that makes you curious, think about things differently, surprises you or even annoys you – will you tell me? That way the ‘lecture’ becomes a conversation, and we will all go away better informed.

Do we have a deal?  I hope so…

The eyes have it

The eyes have it

When (if!) ever we think of how we see the world around us, we often get it wrong. Some people use analogies like cameras to describe how our eyes ‘capture’ the external world. But we now know different. We now know that our eyes don’t see the world…our brain does. Our eyes gather data about light, movement, etc, but it is the brain which interprets these and makes sense of it. And where there is interpretation, there is room for opinion…and error.

Consider the pictured illusion (and the key word here is ‘illusion’!)  Read more

Making sense to our customers

Making sense to our customers
The five senses

When we are considering purchasing a product or service, there are only five ways that we will get information about them. You see, at the basic level, everything we learn about the world around us, comes in through our senses. All the information we receive about the world outside of us, comes through our eyes, ears, noses, mouths or skin.

So, if we want to better understand our customers and the buying decisions they make, we need to start here. We need to learn about senses and how the information they gather is received and responded to within the brain. Read more

What’s in a name?

What’s in a name?

It’s that time of year when lots of TV adverts tell us we ought to be doing DIY…and if you listen to the banter between men, many wives are telling them to do it too! However, there is one element of the decision-making process which is highly influential, but which gets very little recognition…

Yes, you’ve guessed it. The names. Paint colours, furniture upholstery, curtain patterns…all of them can be made or broken based on the names they are given.

You see, men and women use different language to refer to the same colours. If the name a colour is given is too ‘male’ it is unlikely that women will feel content with choosing it. And vice versa. Read more

Pink for Girls and Blue for Boys…

Pink for Girls and Blue for Boys…
Pink for girls blue for boys

Be warned…this topic makes my blood boil!

One of my personal pet hates, is when people think that in order to market their products or services to women, they just need to ‘paint it pink’. Seriously? How naïve, insulting and downright lazy is that? Sorry – I did warn you! Don’t worry, I’ll stop this rant before it goes any further…

So, where did this situation come from? How did we end up with such a strong association between girls and the colour pink, and boys and the colour blue?

I want to ask you a question first. How far back do you think the pairing we have now, i.e. pink is traditionally for girls, and blue is traditionally for boys, dates? Do you think it was the case 50 years ago? 100? 250? When do you think this really took hold?

Well, the answer may surprise you. Read more

Are you having a laugh?

Are you having a laugh?

At the risk of sounding too much like the late, great Sir Terry Wogan, ‘Is it me…?’ or has life got rather serious recently? Syria. Trump. Brexit, Celebrity death toll. Debt. NHS crisis. Strikes. …need I go on?

When I set my company up, one of my primary objectives was to have more FUN at work. I don’t apologise for that as an objective, to me it is important that I enjoy what I am doing. So as today is ‘Blue Monday’ – officially the most depressing day of the year – I want to encourage everyone to see and appreciate the importance of fun in the workplace.

Laughter is a natural behaviour for us human beings. It is something we do from a very early age and it provides us with a number of physiological benefits. Yes, laughter releases endorphins into the blood which are the body’s natural painkillers; it also relaxes the body, relieving stress and tension. More than that, it tones our internal muscles, improves respiration and circulation and it helps to boost our immune system making us more resistant to disease. One American company found that their staff sickness days were reduced by half as a result of creating a culture of laughter in their organisation. Read more