Gender Marketing Neuro Marketing Bespoke Training Public Speaking

Welcome to the Rhetonic Blog

Hello and thank you for visiting the Rhetonic blog. Now, pull up a chair and let’s have a chat…

Like any subjects, my passions of Psychology, Marketing, Leadership and Enterprise can be as fascinating or as dull as we make them. Well, I don;t know about you, but I don’t like too many dull things, so I want to use this opportunity to make my topics as stimulating, thought-provoking and relevant as I can. But I’m going to need your help.

Firstly, please do browse through the entries and come back to look again from time-to-time. I am not one who is often short of things to say, so this blog will be updated on a regular basis. Better still, why not subscribe to it so you will always know when something new has come out.

Secondly, keep your mind open to what we can learn here. Many of the insights and comments which follow, relate not just to our leaders and our customers, but also to ourselves as individuals and consumers. So, much of it will apply to all of us at many levels – if we let it.

Finally, when you are reading through the posts, if you find something that makes you curious, think about things differently, surprises you or even annoys you – will you tell me? That way the ‘lecture’ becomes a conversation, and we will all go away better informed.

Do we have a deal?  I hope so…

What’s in a name?

What’s in a name?

It’s that time of year when lots of TV adverts tell us we ought to be doing DIY…and if you listen to the banter between men, many wives are telling them to do it too! However, there is one element of the decision-making process which is highly influential, but which gets very little recognition…

Yes, you’ve guessed it. The names. Paint colours, furniture upholstery, curtain patterns…all of them can be made or broken based on the names they are given.

You see, men and women use different language to refer to the same colours. If the name a colour is given is too ‘male’ it is unlikely that women will feel content with choosing it. And vice versa. Read more

Pink for Girls and Blue for Boys…

Pink for Girls and Blue for Boys…
Pink for girls blue for boys

Be warned…this topic makes my blood boil!

One of my personal pet hates, is when people think that in order to market their products or services to women, they just need to ‘paint it pink’. Seriously? How naïve, insulting and downright lazy is that? Sorry – I did warn you! Don’t worry, I’ll stop this rant before it goes any further…

So, where did this situation come from? How did we end up with such a strong association between girls and the colour pink, and boys and the colour blue?

I want to ask you a question first. How far back do you think the pairing we have now, i.e. pink is traditionally for girls, and blue is traditionally for boys, dates? Do you think it was the case 50 years ago? 100? 250? When do you think this really took hold?

Well, the answer may surprise you. Read more

Are you having a laugh?

Are you having a laugh?

At the risk of sounding too much like the late, great Sir Terry Wogan, ‘Is it me…?’ or has life got rather serious recently? Syria. Trump. Brexit, Celebrity death toll. Debt. NHS crisis. Strikes. …need I go on?

When I set my company up, one of my primary objectives was to have more FUN at work. I don’t apologise for that as an objective, to me it is important that I enjoy what I am doing. So as today is ‘Blue Monday’ – officially the most depressing day of the year – I want to encourage everyone to see and appreciate the importance of fun in the workplace.

Laughter is a natural behaviour for us human beings. It is something we do from a very early age and it provides us with a number of physiological benefits. Yes, laughter releases endorphins into the blood which are the body’s natural painkillers; it also relaxes the body, relieving stress and tension. More than that, it tones our internal muscles, improves respiration and circulation and it helps to boost our immune system making us more resistant to disease. One American company found that their staff sickness days were reduced by half as a result of creating a culture of laughter in their organisation. Read more

Cavemen behind the wheel – more fact than fiction

Cavemen behind the wheel – more fact than fiction

This week, the police have gone public about an incident which happened on the side of the M62 motorway near Greater Manchester on 9th November. Two vehicles had an accident – not an uncommon occurrence. However, the level of violence which then ensued, does make this a bit different.

It starts off amicably enough, with CCTV footage showing the two drivers apparently exchanging details, but it then broke into a fight (literally on the hard shoulder of the M62). Before it was over, the driver of a flatbed truck had forcefully reversed his vehicle into the front of the lorry, and then got out and used a shovel to break the glass windows of the cab in an effort to get to the two occupants who had got back in for their own safety. Those who have seen the footage will doubtless have been affected by the speed, scale and severity of the attack, all of which is totally out of proportion to the original incident which triggered it.

So, what kind of animal was this who was behind the wheel of the flatbed truck? Well, the honest answer, is he may not be so very different from the rest of us. Read more

Unsure about Gender Differences? Try sleeping on it…

Unsure about Gender Differences? Try sleeping on it…

What is going on with women and sleep? Why do we rarely experience a good night of it? Why are we almost twice as likely to suffer from insomnia than men? And always complain about being easily disturbed, woken by snoring or often being tired? There is now scientific evidence to, firstly back up these claims, and secondly, explain why it is.

The study, carried out by McGill University in Canada, explored the levels of sleep hormones within its participants. It put each one through a phase of ‘cat napping’ i.e. forcing them to sleep for an hour and then be awake for an hour. They also measured their levels of alertness and sleepiness throughout the duration of the experiment. What they discovered, is that women operate on earlier sleep cycles than men. Read more