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Welcome to the Rhetonic Blog

Hello and thank you for visiting the Rhetonic blog. Now, pull up a chair and let’s have a chat…

Like any subjects, my passions of Psychology, Marketing, Leadership and Enterprise can be as fascinating or as dull as we make them. Well, I don;t know about you, but I don’t like too many dull things, so I want to use this opportunity to make my topics as stimulating, thought-provoking and relevant as I can. But I’m going to need your help.

Firstly, please do browse through the entries and come back to look again from time-to-time. I am not one who is often short of things to say, so this blog will be updated on a regular basis. Better still, why not subscribe to it so you will always know when something new has come out.

Secondly, keep your mind open to what we can learn here. Many of the insights and comments which follow, relate not just to our leaders and our customers, but also to ourselves as individuals and consumers. So, much of it will apply to all of us at many levels – if we let it.

Finally, when you are reading through the posts, if you find something that makes you curious, think about things differently, surprises you or even annoys you – will you tell me? That way the ‘lecture’ becomes a conversation, and we will all go away better informed.

Do we have a deal?  I hope so…

Emotionally Sensitive

Emotionally Sensitive

How are you? I am sure lots of people have already asked you that today, but at the moment, how are you? How do you feel? Happy? Tired? Hungry?

As human beings, we have a wonderful array of emotions we can experience, some of which will be obvious to those looking at us or watching our behaviour. However, many more can be felt within us, without being so easily definable from the outside.

Read more

More talk talk

More talk talk

Those of you who know me, know that I am mother to two gorgeous daughters (well, they are MOST of the time!). My youngest is 2 ½ and is at that fantastic age where language becomes her primary way of controlling and influencing those around her. Don’t get me wrong, she will still resort to a tantrum if language doesn’t work, but they are fewer and further between these days!

My eldest is six and her command of the English language is just astounding. She hears, remembers, uses, experiments and occasionally makes up words with amazing dexterity (there is a good one for you Lottie!). However, already, her peers are using language differently and adopting different strategies in order to get the outcome they desire. Read more

The language of sex

The language of sex

I am sure we are all very familiar with the stereotype that women talk more than men. More often. For longer. Just generally, more.

However, what scientific evidence is there for differences in the way men and women talk?

A prominent linguistics professor has researched this area extensively, and she has observed key differences between the ways men and women use conversation. Polar opposites in fact! And it all stems back to our basic survival instincts. Read more

The Power of Pester Power

The Power of Pester Power

Yes, this is a blog about marketing toys. But no, this is not about Pester Power in the conventional sense.

Let me explain myself.

‘Pester Power’ is a term which was coined in the USA to refer to the power 4-6 year olds have on the purchasing decisions of their parents. For example, adverts which appear between children’s programmes can then lead the child to ‘pester’ their parents to buy a certain brand, toy or product. Historically this was specific to just toys, although it now covers a wider range including foods and even insurance (as the child wants to get the toy robot or meerkat).

However, in a recent case, Pester Power has been turned on its head. If you don’t believe me just search Twitter for the phrase #wheresrey Read more

The Gender Agenda

Have you ever lived or worked with someone of the opposite sex? If so, the chances are you have noticed that they are different. They do things differently, see things differently, prioritise things differently, approach things differently,…the list goes on. But for years we have been brainwashed into treating everyone the same. The Political Correctness bandwagon ensured that we could not treat the different sexes differently.

And yet we are different. Fundamentally different.

Let me say at the outset, that I am not getting into a debate about inequality here. I completely and wholeheartedly believe in the equality of men and women. But I do so from a position of knowing that they are different. Read more