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Welcome to the Rhetonic Blog

Hello and thank you for visiting the Rhetonic blog. Now, pull up a chair and let’s have a chat…

Like any subjects, my passions of Psychology, Marketing, Leadership and Enterprise can be as fascinating or as dull as we make them. Well, I don;t know about you, but I don’t like too many dull things, so I want to use this opportunity to make my topics as stimulating, thought-provoking and relevant as I can. But I’m going to need your help.

Firstly, please do browse through the entries and come back to look again from time-to-time. I am not one who is often short of things to say, so this blog will be updated on a regular basis. Better still, why not subscribe to it so you will always know when something new has come out.

Secondly, keep your mind open to what we can learn here. Many of the insights and comments which follow, relate not just to our leaders and our customers, but also to ourselves as individuals and consumers. So, much of it will apply to all of us at many levels – if we let it.

Finally, when you are reading through the posts, if you find something that makes you curious, think about things differently, surprises you or even annoys you – will you tell me? That way the ‘lecture’ becomes a conversation, and we will all go away better informed.

Do we have a deal?  I hope so…

Gender differences – outdated or cutting edge?

Gender differences – outdated or cutting edge?
Gender Differences

There was an article in the headlines this week which brought to light all the usual arguments and debates about gender differences within the brain. Did you see it? If not, here it is…

You see, the Science Museum in London has apparently brought out an exhibit which allows you to ‘test’ whether you have a male brain or a female brain. Oh dear…

The test used a number of simplified questions to let the computer determine whether the person responding was the owner of a male brain, or a female one. And there lies the problem. Read more

A new take on conformity

A new take on conformity

Do you fancy taking part in a quick experiment? You do? Great. Thanks.

So, all I want you to do is have a look at the line in the image below (exhibit 1) and tell me which of the other lines (exhibit 2) is the same length as the first. Line A, Line B or Line C. OK?

Asch Lines

What do you think?

I am guessing that this is probably not the most difficult or challenging task you have had to apply yourself to today. Unless that is, you are particularly cynical and suspicious, and believe that there is some kind of trick question here?

No, this is a replication of a famous study carried out by Solomon Asch back in the 1950s. He assembled groups of six people, and projected questions of this form to them, and simply asked you to report your views back, one at a time.

The results Asch found were very interesting though, because he found that it was remarkably easy to get you to say the wrong answer. All he had to do to make this happen, was get the other people in the group to report their answers wrongly first. Read more

Women Ruling the World

Women Ruling the World

I have put off writing this blog for a while, but I keep coming back to the points I’ll make within it. So forgive me for going unusually political on you…just this once!

You see, things are changing in our world. Rapidly.

Here in the UK, we have just experienced a period of unprecedented political turmoil, since the country voted to leave the EU on the 23rd June.

One month on, we have a new Prime Minister, and she is female. Read more

Emotionally Sensitive

Emotionally Sensitive

How are you? I am sure lots of people have already asked you that today, but at the moment, how are you? How do you feel? Happy? Tired? Hungry?

As human beings, we have a wonderful array of emotions we can experience, some of which will be obvious to those looking at us or watching our behaviour. However, many more can be felt within us, without being so easily definable from the outside.

Read more

More talk talk

More talk talk

Those of you who know me, know that I am mother to two gorgeous daughters (well, they are MOST of the time!). My youngest is 2 ½ and is at that fantastic age where language becomes her primary way of controlling and influencing those around her. Don’t get me wrong, she will still resort to a tantrum if language doesn’t work, but they are fewer and further between these days!

My eldest is six and her command of the English language is just astounding. She hears, remembers, uses, experiments and occasionally makes up words with amazing dexterity (there is a good one for you Lottie!). However, already, her peers are using language differently and adopting different strategies in order to get the outcome they desire. Read more