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Welcome to the Rhetonic Blog

Hello and thank you for visiting the Rhetonic blog. Now, pull up a chair and let’s have a chat…

Like any subjects, my passions of Psychology, Marketing, Leadership and Enterprise can be as fascinating or as dull as we make them. Well, I don;t know about you, but I don’t like too many dull things, so I want to use this opportunity to make my topics as stimulating, thought-provoking and relevant as I can. But I’m going to need your help.

Firstly, please do browse through the entries and come back to look again from time-to-time. I am not one who is often short of things to say, so this blog will be updated on a regular basis. Better still, why not subscribe to it so you will always know when something new has come out.

Secondly, keep your mind open to what we can learn here. Many of the insights and comments which follow, relate not just to our leaders and our customers, but also to ourselves as individuals and consumers. So, much of it will apply to all of us at many levels – if we let it.

Finally, when you are reading through the posts, if you find something that makes you curious, think about things differently, surprises you or even annoys you – will you tell me? That way the ‘lecture’ becomes a conversation, and we will all go away better informed.

Do we have a deal?  I hope so…

The language of sex

The language of sex

I am sure we are all very familiar with the stereotype that women talk more than men. More often. For longer. Just generally, more.

However, what scientific evidence is there for differences in the way men and women talk?

A prominent linguistics professor has researched this area extensively, and she has observed key differences between the ways men and women use conversation. Polar opposites in fact! And it all stems back to our basic survival instincts. Read more

The Power of Pester Power

The Power of Pester Power

Yes, this is a blog about marketing toys. But no, this is not about Pester Power in the conventional sense.

Let me explain myself.

‘Pester Power’ is a term which was coined in the USA to refer to the power 4-6 year olds have on the purchasing decisions of their parents. For example, adverts which appear between children’s programmes can then lead the child to ‘pester’ their parents to buy a certain brand, toy or product. Historically this was specific to just toys, although it now covers a wider range including foods and even insurance (as the child wants to get the toy robot or meerkat).

However, in a recent case, Pester Power has been turned on its head. If you don’t believe me just search Twitter for the phrase #wheresrey Read more

The Gender Agenda

Have you ever lived or worked with someone of the opposite sex? If so, the chances are you have noticed that they are different. They do things differently, see things differently, prioritise things differently, approach things differently,…the list goes on. But for years we have been brainwashed into treating everyone the same. The Political Correctness bandwagon ensured that we could not treat the different sexes differently.

And yet we are different. Fundamentally different.

Let me say at the outset, that I am not getting into a debate about inequality here. I completely and wholeheartedly believe in the equality of men and women. But I do so from a position of knowing that they are different. Read more

Who do you think you are?

No, this is not a blog about finding your ancestors. This is a question for you to ask yourself. A genuine enquiry to see how well you know yourself.

You see, most of us kid ourselves about the sort of person we really are. Sometimes we do ourselves down and tell ourselves that we “couldn’t possibly do that/say that/earn that/talk to them…”. But the one I want to talk to you about today, is the times when you say to yourself “I’d never do that”.

  • Would you lie just to be the same as other people?
  • Would you walk past someone who is dying and in need of help?
  • Would you inflict pain and suffering on someone under your care?
  • Would you kill a defenceless stranger?

Most people would say “I’d never do that” to many of these, if not all. But actually, I am afraid to tell you that the statistics suggest you are wrong. The majority of us would indeed do these things. Read more

Ahead of our time

As human beings we pride ourselves on how well we have evolved and adapted. We compare ourselves to other species, and often give ourselves a bit of a ‘pat-on-the-back’ for having done so well, risen so high and orchestrated such advancements.

But is all of this really so deserved?

You see, we are actually very badly suited for the lives we live today. We have indeed evolved and adapted, but not for challenges, tasks and requirements we usually face. Let me give you an example. Read more