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Brands as seen through Other People’s Eyes

Brands as seen through Other People’s Eyes

How good is your memory?

Don’t worry, I am not going to ask you what you had for breakfast yesterday, or where you were last Tuesday evening. I just wonder how good you are at recalling things which you see on a regular basis.

Like the Apple logo. Could you draw that if I asked you to?

Or the Burger King logo – how well could you recall that one?

A study carried out in America, did just that. It asked people to draw the logos of some of the most recognised brands on Microsoft Paint. And the findings make for interesting reading…or viewing. Read more