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Gender differences

Speaker profile for GatorCon 2018

Speaker profile for GatorCon 2018

Later this month I am speaking at the fantastic GatorCon event which takes place in Hampshire. It is a two day event which, in their words, brings together “the smartest email & marketing professionals in the world”. Wow. I can’t wait!

I am speaking twice at the event. Firstly I shall be running a Masterclass on Colour Psychology – covering how colour is seen in the brain and what that means for brands and marketing messages.

Then, on the second day, I am delivering a keynote session to the conference about Gender Marketing – what do we need to know in order to engage with our WHOLE audience more effectively?

As part of the build up to the event, the organisers interviewed me for their blog. Have a look here at how that went!

This message would not be complete without a quick ‘Thank You’ to Simon Moss. Simon is the Marketing Director at Communigator – the organisation who run GatorCon. Simon heard me speak at a B2B event in Cambridge back in the Spring, and as a result of that he invited me to speak – twice – at their event.

Thanks Simon…I hope you won’t regret it!

 

Man Looking – it is officially a thing!

Man Looking – it is officially a thing!

Have you come across the term ‘man looking’? We use it a lot in our house. “Oh Daddy, you’ve been doing man looking haven’t you?”. Poor Daddy!

Man looking is defined by the Urban Dictionary as ‘the act of looking for an item and failing to locate it when it is in plain sight’. Do you know anyone who does that? Are they male?

The thing is, we now know that there are differences between the way men and women see the world. Clear, distinct differences which are part of our genetic make up. Read more

What’s in a name?

What’s in a name?

It’s that time of year when lots of TV adverts tell us we ought to be doing DIY…and if you listen to the banter between men, many wives are telling them to do it too! However, there is one element of the decision-making process which is highly influential, but which gets very little recognition…

Yes, you’ve guessed it. The names. Paint colours, furniture upholstery, curtain patterns…all of them can be made or broken based on the names they are given.

You see, men and women use different language to refer to the same colours. If the name a colour is given is too ‘male’ it is unlikely that women will feel content with choosing it. And vice versa. Read more

Pink for Girls and Blue for Boys…

Pink for Girls and Blue for Boys…

Be warned…this topic makes my blood boil!

One of my personal pet hates, is when people think that in order to market their products or services to women, they just need to ‘paint it pink’. Seriously? How naïve, insulting and downright lazy is that? Sorry – I did warn you! Don’t worry, I’ll stop this rant before it goes any further…

So, where did this situation come from? How did we end up with such a strong association between girls and the colour pink, and boys and the colour blue?

I want to ask you a question first. How far back do you think the pairing we have now, i.e. pink is traditionally for girls, and blue is traditionally for boys, dates? Do you think it was the case 50 years ago? 100? 250? When do you think this really took hold?

Well, the answer may surprise you. Read more

Unsure about Gender Differences? Try sleeping on it…

Unsure about Gender Differences? Try sleeping on it…

What is going on with women and sleep? Why do we rarely experience a good night of it? Why are we almost twice as likely to suffer from insomnia than men? And always complain about being easily disturbed, woken by snoring or often being tired? There is now scientific evidence to, firstly back up these claims, and secondly, explain why it is.

The study, carried out by McGill University in Canada, explored the levels of sleep hormones within its participants. It put each one through a phase of ‘cat napping’ i.e. forcing them to sleep for an hour and then be awake for an hour. They also measured their levels of alertness and sleepiness throughout the duration of the experiment. What they discovered, is that women operate on earlier sleep cycles than men. Read more